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Jakarta – Penjualan Daihatsu mengalami peningkatan signifikan pada periode Januari-Mei 2023. Sepanjang lima bulan pertama tahun ini, Daihatsu Indonesia mencatatkan penjualan positif, dengan penjualan retail (dealer ke konsumen) mencapai lebih dari 87 ribu unit. Angka itu naik sekitar 18,3% dibandingkan periode yang sama tahun lalu, dengan penjualan sekitar 73 ribu unit.
Secara nasional, penjualan retail otomotif di Indonesia hingga Mei 2023 mencapai sekitar 422 ribu unit, atau naik 10,7% dibandingkan periode yang sama tahun 2022 lalu, dengan angka sebanyak 381 ribu unit.<\/p>\n
Dari capaian tersebut, kontribusi penjualan retail Daihatsu terhadap market share retail otomotif nasional sebesar 20,6%, atau naik sekitar 1,3% dibandingkan periode yang sama tahun lalu yang meraih market share sebesar 19,3%.<\/p>\n
Secara volume dan kontribusi model, penjualan retail Daihatsu hingga Mei 2023 didominasi oleh top 3 model, seperti Sigra sebanyak 27.348 unit, atau berkontribusi sekitar 31,4%, disusul Gran Max PU (Pick Up) 18.120 unit (20,8%), dan Terios 12.069 unit (13,8%).<\/p>\n
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